WHOLESALE
Carry Capfaces.
Little characters with a big click.
- ✓ One press and they’re hooked
- ✓ Every one has a name
- ✓ Made by hand in Prescott, AZ
A Capface
50%
margin on every unit
$120
opens your account: one counter display
60 days
to sell through, or we take it back
Made here
Ships in 5–7 business days
The counter display: The counter display: 12 Originals on the counter, spares in the bin behind the backdrop, and the shop's own restock QR. Or any mix of cases from $120.
WHY IT SELLS
It sells itself, out loud.
1
One press and they’re in
Put the tester on the counter. The click turns heads across the shop, and nobody presses just once.
2
Every one has a name
Each color and face is its own character with a story. Shoppers come back for the one that finds them.
3
The face swaps
Moods are extra faces that slide in. A small add-on at the register, and a reason for a second visit.
THE REAL THING
Meet a few.
Real Capfaces, already found by someone. Swipe for more.
THE NUMBERS
What it costs, what it earns.
Capfaces Original
Assorted faces and colors, each a real keycap on a base with a real switch inside. Case of 12.
- Wholesale
- $6.50
- Retail
- $12.99
- Your margin
- 50% · 2.0x
- Case
- 12 · $78
Counter display
The counter display: 12 Originals on the counter, spares in the bin behind the backdrop, and the shop's own restock QR. The opening order.
- Wholesale
- $120
- Case
- 1 · $120
- ✓ Opening order $120, reorders $75
- ✓ Free freight over $200, else $12
- ✓ First order prepaid by card or ACH, then Net 30
- ✓ One shop per 2-mile radius
Founding stockists: a 60-day sell-through guarantee. What does not sell, we take back.
The one-page sheet (print or save as PDF)YOUR FIRST ORDER
What arrives in the box.
- 1A counter display that holds 12 Capfaces in assorted faces and colors
- 2One tester on the counter, free, so every shopper can press it
- 3A strip of moods: extra faces that swap in, the small add-on at the register
- 4A shelf card with a QR to the click
- 5The founding-stockist sell-through guarantee
THE SPECS
Small, solid, loud.
- Size
- About 24 × 24 × 30 mm, thumb-sized
- Made of
- Matte PLA, printed in Prescott, Arizona
- The click
- A mechanical switch in the base: Clicky or Bumpy
- The face
- Swaps out; moods sell on their own
- Ages
- 8 and up
- Keyboards
- The cap also fits any 1u MX-style key
PRINTED ON EVERY ITEM (THE BATCH CODE IS THE PRINT DAY)
CAPFACES · SERIES 1 · BATCH CF-YYMMDD · AGES 8+ · WARNING: CHOKING HAZARD — Small parts. Not for children under 3. · PRESCOTT, AZ · SWAP THE FACE. KEEP THE CLICK.
QUESTIONS BUYERS ASK
What is the margin?
Keystone: wholesale is half of the retail price, so every unit doubles at the register.
Will you undercut me?
No. Our own site never sells an Original below $12.99, and that is the minimum advertised price we ask you to keep too.
What are the minimums?
An opening order starts at $120; a reorder at $75.
How do the case packs work?
Originals come 12 to a case, each a named Capface. The counter display holds 12 on the counter and spares in the bin behind its backdrop.
How do I restock?
Scan the code on the back of your display. It opens your own stockist page: tap the pockets that sold and send the restock. It also shows what has sold, your orders and your invoices.
Is it retail-ready?
The counter display is a printed box made for a register. Every unit carries its age grade and the choking-hazard warning. Ask us about barcodes.
How fast do you ship?
Ships in 5–7 business days, reorders included. We make them in Prescott, Arizona.
What are the payment terms?
Your first order is prepaid by card or ACH. Net 30 opens after 2 paid orders.
What about freight?
Free over $200; a flat $12 under it.
What if something arrives damaged?
We replace it. We do not take returns on units that sold through.
How do I know it will sell?
Founding stockists: a 60-day sell-through guarantee. What does not sell, we take back.
Is it compliant?
Ages 8 and up, with CPSIA small-parts labeling on every unit. Ask us for our certificates.
What support do we get?
A sample for the register, an in-store demo if you want one, and a shout-out to our list when you stock us.
Do you limit how many shops carry it?
Yes: one shop per 2-mile radius.
START HERE
Carry Capfaces.
Apply in a minute. We read every one ourselves and answer within two business days.
Questions? Email hello@capfaces.com and Drew answers.